Youi’s ‘The Vision’

Brand Identity

Designing signage and collateral for Youi’s five-year mission.

Poster and card collateral for Youi‘s ‘The Vision’.
Two posters for Youi’s ‘The Vision’ displayed side by side.

In 2021, Youi launched their five-year mission, The Vision. This was a large internal communications strategy that set out the company values, purpose and goals. I designed artwork for posters and signage that are displayed prominently throughout Youi’s National Headquarters, as well as various pieces of other collateral.

My work for this project was a finalist for a 2022 BADC Award for Design.

My work for this project was a finalist for a 2022 BADC Award for Design.
Building signage for Youi’s ‘The Vision’, which displays the company’s core values, purpose and mission statement.
‘The Vision’ branding on the fingerprint scanners at Youi headquarters.
Building signage at the Youi HQ which displays the core values, purpose, and mission statement of ‘The Vision’.

More work

Front cover of the Boy from Oz Souvenir Program featuring ‘Peter Allen’ posing flamboyantly with his maracas.

The Boy from Oz Souvenir Program

Large billboard displaying the artwork for this campaign which reads: ‘Whatever your claim. Big or small. We‘re onto it.’

Youi ‘Service’ Campaign