Youi ‘Service’ Campaign

Brand Identity, Campaigns

Designing out-of-home advertising suite for Youi’s 2021/22 ‘Service’ Campaign.

Large billboard displaying the artwork for this campaign which reads: ‘Whatever your claim. Big or small. We‘re onto it.’
Billboard displaying the artwork for this campaign which reads: ‘Whatever your claim. Big or small. We‘re onto it.’

I designed a comprehensive suite of out-of-home advertising for Youi’s service campaign, implemented from late 2021 through to early 2022. This campaign was strategically launched during a time when Queensland and New South Wales were facing multiple catastrophic weather events, serving as a testament to Youi’s unwavering commitment to providing assistance and support in the face of challenging circumstances.

Signage was placed in 106 locations across South-east Queensland and 37 locations in Sydney.

This campaign was strategically launched during a time when Queensland and New South Wales were facing multiple catastrophic weather events.
Adshel displaying the artwork for this campaign which reads: ‘Whatever your claim. Big or small. We‘re onto it.’
Billboard displaying the artwork for this campaign which reads: ‘Whatever your claim. Big or small. We‘re onto it.’

More work

Poster and card collateral for Youi‘s ‘The Vision’.Youi’s ‘The Vision’
Front cover of the Empire’s Strategic Plan.The Empire