The 2022-2025 Strategic Plan is a 20 page booklet that serves as a strategic roadmap. This document was presented to the board of directors of The Empire Theatre and the Toowoomba Regional Council.
I implemented the rebranded visual identity throughout the booklet. The renewed brand essence is exemplified through a vibrant palette of eight carefully chosen colours and the use of two distinct typefaces.
The carefully selected imagery aligns with the colour choices, which reinforces the overall visual narrative and bringing The Empire’s new direction to life.
The renewed brand essence is exemplified through a vibrant palette of eight carefully chosen colours and the use of two distinct typefaces.
