‘The Boy from Oz’ was the 2023 major production at the Empire Theatre in Queensland. The show ran for six performances over two weeks from 17 – 26 March, and was attended by over 6,000 people.
I was the art director and graphic designer for this project. I designed the complete visual identity of the production, which included designing the logo and all other visual assets, providing art direction for cast photoshoots, and developing a complete suite of marketing collateral, including billboards, TVC titles, posters, digital ads, banners, corflute signage, and more.
I was the art director and designer for this show, responsible for crafting the visual identity and developing all visual assets.