The Boy from Oz

Brand Identity, Campaigns, Logo Design

Art direction and design of the visual identity for ‘The Boy from Oz’.

The performer playing Peter Allen smiling, with arms wide open, standing in front of the Boy from Oz logo, backed by a starry-night background.
Poster for The Boy from Oz being displayed on a brick wall.

‘The Boy from Oz’ was the 2023 major production at the Empire Theatre in Queensland. The show ran for six performances over two weeks from 17 – 26 March, and was attended by over 6,000 people.

I was the art director and graphic designer for this project. I designed the complete visual identity of the production, which included designing the logo and all other visual assets, providing art direction for cast photoshoots, and developing a complete suite of marketing collateral, including billboards, TVC titles, posters, digital ads, banners, corflute signage, and more.

I was the art director and designer for this show, responsible for crafting the visual identity and developing all visual assets.
Character graphics featuring the actors portraying Peter Allen and Judy Garland.
Character graphics featuring the actors portraying Greg Connell and Liza Minnelli.
Character graphics featuring the actors portraying Young Peter Allen and The Angels.
Gift bag with the Boy from Oz logo and performer on it.
Blue t-shirt with The Boy from Oz logo on it.
Gift certificate for The Boy from Oz.

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